Vertical IT Solutions

TAMPA, Fla. (February 16, 2010) — As IT outsourcing becomes more popular with businesses across Tampa Bay, more competitors are entering and crowding this market space. Some of these firms have tainted the industry with reputations for poor customer service and unreliability.

Tampa-based Vertical IT Solutions (VIT) is separating itself from this pack by aggressively communicating the accessibility, longevity and passion of its employees — not to mention their technical expertise. It recently launched a new branding campaign: “We’ll be right there.”

The seven-year-old company engaged Schifino Lee in July 2008 to refresh its brand, update the way VIT presents its technology services and highlight its can-do attitude. The new branding materials include a new tagline, new logo, new website, collateral materials, a blog, and much more.

With insights via comprehensive research including employee focus groups and client interviews, Schifino Lee positioned VIT’s employees at the center of the brand. The lighthearted creative approach features four of the company’s key personnel, about as front-and-center as possible on the home page of the website, (launched February 1, 2010), with each representing one of the company’s service areas and relaying their core philosophies. www.verticalit.com

The Schifino Lee team greatly enjoyed working on the project. “Our research showed that Vertical IT has an extraordinary reputation with its clients, and in learning more about their people and values it was easy to see why,” said Schifino Lee principal Ben Lee. “Plus, as a business ourselves, we can relate to technology needs and the desire to deal with a real person that recognizes how companies can best work together.”

VIT president & CEO Andrew Cohen said, “Schifino Lee was able to masterfully bring our firm’s personality to life. And we think that’s due in great part to the similarities in which we both do business — cherishing trust, striving for long-term relationships, seeking constant feedback, and realizing that our people reflect our most important qualities.”

To view some of the work, visit www.verticalit.com. For more information, please contact Ben Lee at 813.258.5858 x224 ben@schifinolee.com.

About Vertical IT Solutions
Vertical IT Solutions is one of Florida’s leading providers of outsourced information services for small, medium and enterprise businesses. Founded in 2002, Vertical IT Solutions serves multiple industry sectors including banking, financial services, real estate, staffing, construction, and non-profit organizations. For more information, visit www.verticalit.com.

About Schifino Lee
Founded in 1993 by Paola Schifino and Ben Lee, Tampa-based Schifino Lee Advertising & Branding works across a number of industries, including communications, industrial, automotive, real estate, technology, entertainment, and financial. Its clients include such leading companies as AT&T, WellCare Health Plans, USAmeriBank, Dermazone Solutions, M.E. Wilson Co., and Franklin Street Financial Partners. For more information, please visit www.schifinolee.com.